🔍 What does this skill do?

Skill's Efficient Paid Ads Audit enables a comprehensive audit of Meta Ads or Google Ads accounts, analyzing key aspects such as structure, targeting, creative assets, budget, metrics, and technical settings. It provides a clear assessment that identifies issues and opportunities for improvement to optimize the performance of advertising campaigns.

🔍
New Account Assessment
Perform detailed audits when receiving a new account with a history.
📉
Problem Identification
Detect issues when a campaign's results decline for no apparent reason.
💼
Proof of Value
Use the audit to demonstrate value during initial meetings with potential clients.
🔄
Strategic Review
Conduct an audit before revamping an existing client's marketing strategy.

⚙️ How to install

1
Download the ZIP file
Click the download button to get paid-ads-efficiency-audit.zip.
2
Unzip it into your "skills" folder
Extract the contents to Claude's skills folder:
~/.claude/skills/auditoria-eficiente-de-anuncios-pagados/
3
Check that SKILL.md exists
Check that the file SKILL.md exists in the paid-ads-efficiency-audit/ directory.
auditoria-eficiente-de-anuncios-pagados/ ├── SKILL.md └── ...
4
Restart Claude Code or Cowork
Close and reopen the app. Claude will detect the skill automatically.
5
Start auditing!
Enter your account information and receive a detailed analysis.

💬 Usage examples

🔍 Meta Ads Audit
Audit a Meta Ads account with a monthly budget of €5,000 and generate a diagnostic report.
📈 Google Ads Optimization
Analyze a Google Ads campaign to increase ROAS to 4.0 within 30 days.
📊 Issue Report
Generate a detailed report on issues and opportunities for a paid advertising account.
🔄 Strategy Review
Review a client's marketing strategy before their contract renewal.

🛠️ Features

✅
Structural Analysis Review the structure of campaigns, ad groups, and individual ads.
✅
Segmentation Assessment Analyze audience segmentation to identify overlaps and opportunities.
✅
Review of Creative Work Assess the effectiveness of the creative work and its alignment with the target audience.
✅
Budget Optimization Recommends budget adjustments to maximize return on investment.
✅
Detailed Diagnosis It provides a comprehensive assessment that identifies issues and offers recommendations.

❓ Frequently asked questions

The skill supports audits for Meta Ads and Google Ads accounts.
Yes, metrics, account structure, and screenshots are required for an accurate diagnosis.
Yes, it's perfect for demonstrating value during initial meetings with potential clients.
Efficient Audit of Paid Ads — Campaign Optimization with Claude AI

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